Creative Production
Creative production is where strategy meets logistics. I turn briefs into tangible work by building realistic plans, recruiting the right people, running shoots, and guarding edits until every asset is ready for launch. My approach balances creative ambition with project management, which leads to fewer surprises, faster turnaround, and consistently high-quality content across channels.
Browse the highlights below to see how I’ve produced ideas from early concept to final delivery.
50+ product launches
6,800+ assets produced in 2025
62% Marketing & Social · 14% E-commerce · 24% Retail
Focused on awareness-driven work that also converts
Production at Scale
Vogue Netherlands
Produced a multi-channel launch for the new Airwrap Co-anda2x across social, online and print, featuring Stephanie Broek as the face of the campaign for her strong cultural relevance.
Delivered end-to-end production, aligning editorial storytelling with high-impact social content across all formats.
Aiwrap Co-anda2x
Led the localization and rollout for Airwrap Co-anda2x with Dyson, adapting global creative, refining retail assets and amplifying local initiatives in market. Coordinated delivery across brand and partner channels to maximize reach.
Vogue Scandinavia
Produced a collaboration with Vogue Scandinavia featuring Filippa Moulier.
Led shoot direction and talent coordination, creating content designed to resonate across both brand and talent channels, leveraging her audience to extend reach and drive organic engagement.
Amsterdam Dance Event
ADE Activation - End-to-End Production
Produced a multi-channel ADE campaign across OOH, social and live events. Generated 2.4M impressions, 500+ event attendees and over 9M combined media reach. Coordinated activations drove measurable impact, including +350% store traffic and a +90% increase in sales.
